Mobile Gaming Monetization and Rhetoric

This article is an excellent read for two reasons.

  1. It is a good introduction to monetization schemes of mobile games and how they are designed to part you with your money as seamlessly as possible.
  2. It is an excellent use of rhetoric.  The entire article is a tirade against what the author terms “coercive” monetization schemes which uses the effective trick of appearing to be a judgment-free examination.  A few well-chosen, dry comments are far more effective at building distaste for the described practices than would be a direct emotional appeal.  Note however that the neuroscience presented is ascientifically presented as simple, direct fact.  Essentially no actual neuroscience is that cut-and-dried.

Note that the above critique does not mean I disagree with the article’s conclusions.


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