This article is an excellent read for two reasons.
- It is a good introduction to monetization schemes of mobile games and how they are designed to part you with your money as seamlessly as possible.
- It is an excellent use of rhetoric. The entire article is a tirade against what the author terms “coercive” monetization schemes which uses the effective trick of appearing to be a judgment-free examination. A few well-chosen, dry comments are far more effective at building distaste for the described practices than would be a direct emotional appeal. Note however that the neuroscience presented is ascientifically presented as simple, direct fact. Essentially no actual neuroscience is that cut-and-dried.
Note that the above critique does not mean I disagree with the article’s conclusions.