Apple Margins Redux

I was trolling through my own archives today and found this article: “High Margins are the Apple Corporate Culture.”  In it, I discuss Matthew Yglesias’ comment that instead of doing a big acquisition, Apple should reduce its margins, because an acquisition would impact Apple’s corporate culture.  I argued that it’s hard to imagine anything that would affect Apple’s culture more than moving to a low-margin business.

…And here’s Yglesias talking about Apple’s recent multi-billion dollar acquisition of Beats, and how Beats is known for, basically, having super-high margins.

This amused me.


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